Viper on campaign strategy

• Colonial Viper at The Standard has some wise things to say about the coming elections.
  
  
  
  The Greens will be put under levels of pressure they’ve never experienced before. Congratulations guys, you’ve graduated to the big leagues. It’s what you’ve always wanted. Now show us see what you’ve got. Hint: timidity is not why people have been voting for you, principle is.
  
  As for Labour: your PR response cycle is always 36 hours slower than it needs to be. It’s better than it used to be (for some reason you always used to be up to 72 hours behind the ball…if you even bothered to show up at the match) Expect to be continuously flanked and outflanked until your sort this out.
  
  Your customary “language dense yet substance light” public-servant-speak press releases will get zero cut through in this media environment.
  
  Labour PR: you obtained ‘substantial policy’ momentum with NZ Power. You need to be following that up in the next couple of weeks with another major initiative. Don’t let Robertson style comments make voters think that you are weak and wavering about what you propose.
  
  BTW to all – the 2014 election campaign has just begun in earnest