Same coin, two sides

"There's actually a term for this: 'building social license to operate'. BP describe it as "being trusted to be a force for good in the communities where we operate." Without this unwritten public acceptance, it becomes increasingly hard for them to do what they do."

BP, Fonterra - both work hard to build social license to operate.

Read Greenpeace's article on how BP go about their stealthy business here.

And think of Fonterra as you read.