Had Solid Energy had been the first of our assets in line for sale, the million dollar advertising campaign that we are now subject to would have trumpeted Don Elder's coal mining giant as a great investment opportunity for New Zealand mums and dads. Instead, we are being excitedly presented with Mighty River Power as a safe bet, but how will New Zealanders know that "Mighty" won't go down the river the same way "Solid" did?
National's advertising is designed to make us excited and confident about the assets they want to sell, but we'd be wise to be cautious about buying into a set of companies that has so recently experienced the unexpected and total collapse of one of its brightest stars, Solid Energy.
Friday, March 8, 2013
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